Communications & Marketing Projects Honored at Annual Convention
District IV of the Council for the Advancement and Support of Education (CASE) includes universities and schools in Arkansas, Louisiana, New Mexico, Oklahoma and Texas.
Four offices brought home awards for writing and design.
April 27, 2015 | Contact Doug Hensley
More than half a dozen Texas Tech University System projects were recognized at an annual education convention in Austin last week.
The Council for the Advancement and Support of Education (CASE) District IV, which represents universities and schools in Arkansas, Louisiana, New Mexico, Oklahoma and Texas, awards hundreds of projects from dozens of schools throughout all five states. The recognition is an acknowledgement of the efforts of many people.
From the Texas Tech University Office of Communications & Marketing, three writers earned accolades.
- John Davis, who now is with the Office of the Vice President for Research, earned a silver accolade in news writing for his story “Researchers: Blood-Sucking Eyeworm Culprit to Quail Decline,” published Aug. 14.
- Heidi Toth received a bronze accolade in medical and scientific news writing for the Oct. 27 story “Nutritional Sciences Researcher Looking for New Ways to Treat Cancer.”
- George Watson earned an honorable mention in the news writing category for his Sept. 4 story “What is the Economic Impact of Oil, Gas in Permian Basin?”
The Texas Tech Alumni Association’s (TTAA) Office of Communication, Membership & Marketing was recognized for two projects.
- TTAA membership coordinator Laura Bixler and the Student Alumni Board received a bronze accolade in student programs for a senior decal drive-thru.
- Designer Kristy Melcher, assistant professor Lisa Low, director of affinity merchandise Mandy Wiley and associate vice president Brent Ross earned a silver accolade in design for the official class ring ceremony program.
At Angelo State University, the Office of Communications and Marketing received three awards.
- The "I Chose ASU" student Instagram contest received a bronze award in the social media category.
- In the athletics category for color photography, "Slamin" received a bronze award.
- "Quiet Drama," a photo in the people and portraits color photography category earned honorable mention.
The Texas Tech University Health Sciences Center’s Office of Alumni Relations won a bronze accolade for its summer 2014 edition of Pulse. Senior editor Kara Bishop, coordinator Laura Ray and development director Danette Baker worked on the project.
Award-winning Professionals
These honors were the latest in a wave of recognition for the Communications & Marketing teams across the TTU System. Earlier this year, communications and marketing professionals at three component institutions earned a number of ADDY Awards through their local chapters of the American Advertising Federation.
Texas Tech University Communications & Marketing
- Best of Show in Digital Advertising – Online Publication for President's Report (2013)
- Gold ADDY in Digital Advertising – Online Publication for President's Report (2013)
- Gold ADDY in Collateral – Brochure for Rawls College of Business
- Gold ADDY in Consumer or Trade Publication for Office of the President for 131
- Gold ADDY in Integrated Campaigns – Consumer – Regional/National for Office of Undergraduate Admissions for “It's Time to be a Red Raider”
- Gold ADDY in Elements of Advertising – Digital Creative Technology for Texas Tech University for TTU.edu
- Silver ADDY in Collateral – Brochure for National Wind Institute
- Silver ADDY in Collateral – Poster for Office of the President for President's Picnic
- Silver ADDY in Digital Advertising – Social Media – Campaign for Thanksgiving Leaves for Texas Tech University
- Silver ADDY in Digital Advertising – Websites, Consumer for Texas Tech University for TTU.edu
- Silver ADDY in Digital Advertising – Micro Sites for Office of the President for Economic Impact Report
- Silver ADDY in Digital Advertising – Online Publication for Office of Undergraduate Admissions for Holiday Card
- Silver ADDY in Integrated Campaigns – Consumer – Regional/National for Texas Tech University for I Am A Red Raider
Angelo State University Communications & Marketing
- Best of Show in Print, Judges Commendation & Gold ADDY – "Art for Everyone" brochure
- Best of Show in Interactive & Gold ADDY – Angelo State University homepage
- Gold ADDY – Game Day Promotional Campaign
- Gold ADDY – ASU mobile app
- Silver ADDY – I Chose Angelo State banners
- Silver ADDY – New Student Guide
- Silver ADDY – “Gender in the Military” poster
- Silver ADDY – “Quiet Drama” photo
- Silver ADDY – “Splash” photo
- Bronze ADDY – Ram Football Centerfold poster
- Bronze ADDY – “A View from a Wheelchair” poster
- Bronze ADDY – “There’s Corn in My Hair” poster
- Bronze ADDY – “I Chose Angelo State Instagram Contest poster
- Bronze ADDY – “Game Day Commercial”
- Bronze ADDY – “I Chose Angelo State”
- Bronze ADDY – “Pomp and Circumstance” photo
Texas Tech University Health Sciences Center Communications & Marketing
Lubbock ADDYs:- Best of Show in Television – Your Life, Our Purpose commercial
- Gold ADDY in Integrated Campaign – Your Life, Our Purpose
- Silver ADDY in Digital Advertising – Microsite for Your Life, Our Purpose
- Gold ADDY in Television – Your Life, Our Purpose commercial
- Silver ADDY in Digital Advertising – Microsite for Your Life, Our Purpose
- Silver ADDY Award in Integrated Campaigns – Consumer – Regional/National – Your Life, Our Purpose
About the Texas Tech University System
The Texas Tech University System is one of the top public university systems in the
nation, consisting of four component institutions —Texas Tech University, Texas Tech University Health Sciences Center, Angelo State University and Texas Tech University Health Sciences Center El Paso—and operating at 12 academic sites and centers. Headquartered in Lubbock, Texas,
the Texas Tech University System has an annual operating budget of $1.7 billion and
approximately 17,000 employees focused on advancing higher education, health care,
research and outreach around the globe.
In 2014, the Texas Tech University System endowment exceeded $1 billion, total research expenditures were approximately $200 million and total enrollment approached 47,000 students. Whether it’s contributing billions of dollars annually in economic impact or being the only system in Texas to house an academic institution, law school and medical school at the same location, the Texas Tech University System continues to prove that anything is possible.